Counterpoint Research has published its smartwatch market data for the first half of 2020. The data shows the market posted a positive growth at a time when the COVID 19 pandemic crippled businesses globally. The growth may likely be connected to the increasing needs among individuals to keep fit.
Apple maintained its lead of the market with shipment figures that are sky high above those of its rivals. The US company’s revenue accounted for more than half of the market’s global revenues between January and June 2020, up from 43.2 percent in the same period of last year.
The Cupertino-based tech giant also impressively managed to boost its shipment volumes by 22 percent year-on-year even as the industry, on the whole, was “flat” from this particular standpoint due to the coronavirus pandemic. For what it’s worth, COVID-19 couldn’t stop the market from improving its revenue haul, which means worldwide average selling prices were actually on the rise during H1 2020.
Garmin emerged as the second highest-grossing brand in H1 2020, thanks to “one of the broadest portfolios of smartwatches in the market.” Huawei is pushed to the third spot while Sasung is at the fourth place. Imoo takes the fifth spot and Amazfit sits at the sixth place. Fitbit is at the seventh place and Fossil at eighth spot.
In terms of the best-selling smartwatch ranking, the Apple Watch Series 5 emerged as the best-selling smartwatch model, followed by the older Apple Watch Series 3. Huawei Watch GT 2 which was released last year clinches the third spot while the 2019 Galaxy Watch Active 2 variant sits at number 4 spot. The top-5 chart is completed by a relatively unpopular, or so we thought, model – Imoo Z3 4G.
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